First shoe with national brand "I FEEL SLOVENIA"
When we received permission to use the I feel Slovenia national brand one year ago, we immediately started developing new footwear models.
The hiking boot was chosen as the first shoe to bear the national brand name. Surprising? Not at all. The hiking boot was the first shoe ever made by Alpina more than 70 years ago. And which shoe would better represent all the mountain and tourist spots in Slovenia than a hiking boot?
Shoe was entirely developed, designed and made in Slovenia, it combines Slovenian know-how, development and quality. Apart from the new design in the image of the national brand, the shoe has all the features of a high-quality hiking boot, which reflect the constant technological development of our company.
As a result of our constant development, our outdoor programme and innovative collections have been gaining recognition worldwide. By manufacturing the I feel Slovenia shoe we demonstrated our innovative spirit and willingness to invest in the green image of Slovenia and to preserve it.
The shoe was first presented to the public at the National Conference on the Internationalisation of the Slovenian Economy in Brdo pri Kranju organised by SPIRIT Slovenia and at the Slovenian Advertising Festival in Portorož. In December, we also took part in an official event at the cross-country world cup in Planica. It is interesting to note that 19-year-old Jera Mušić, who became the first Slovenian to walk the Appalachian Trail in 2019, walked a part of the trail in the I feel Slovenia shoes.
The first I feel Slovenia shoe is a result of a joint effort, work and inspiration found in nature. Owing to the way the shoe is fabricated, everyone is able to experience and take home a part of this.
Slovenia's Green. Creative. Smart. Ambassador
We are so happy to announce that we became one of the 19th ambassadors in national campaign for the promotion of the Slovenian economy abroad "...Read More
Alpina Designers receive Red Dot Award for the fourth time
An international jury of design experts presented the prestigious Red Dot Product Design Award to the highly successful tandem of Alpina and design studio Jure ...Read More
Personalized boots for Stina Nilsson
Stina Nilsson recived personalized Elite 3.0 boots with her favorite animal - lion.Read More
Alpina Sports on American Birkebeiner Trail
Between 25 and 28 February our american team attended American Birkebeiner Trail in Hayward Wisconsin.Read More
Biathlon World Championships in Anterselva
From 12.2 till 23.2. we were cheering for our athletes in the South Tyrol Arena Alto Adige.Read More
Golden weekend for Alpina
Alpina participated as a golden sponsor of the World Cup in cross-country skiing in Planica, on 21st and 22nd December 2019, and we can say that ...Read More
Successful Nordic World Ski Championships in Seefeld 2019
Alpina athletes did a great job in Nordic World Ski Championships, where we presented also our new revolutionary Elite 3.0 ski boot. In cross country in ...Read More
The NEW Elite 3.0!
For the first time in the world of racing, the circulation of air enables your foot to remain dry and keep your power kick at ...Read More
On the ISPO 2019 trade show we attracted a lot of interest
From 3rd to 6th of February, at the ISPO fair in Munich, Germany we had a successful presentation with novelties for the upcoming season.Read More